In collaboration with Arena and Publicis, Carrefour made a pioneering advertising move by launching its product “My Carrefour+ Subscription” into space under the pretext of contacting possible forms of extraterrestrial life.
This unique initiative was the first in which a company literally sent an advertising message into space.
This initiative has been designed in line with the innovative nature of “My Carrefour+ Subscription”a digital subscription service for customers who have 15% discount on all fresh products in the store.
Carrefour seeks to take advantage of the growing media interest in the possibility of the existence of extraterrestrial life. Use the benefits of your product to communicateSee a potential curious audience to draw attention to the discount on their purchases Fresh products at Carrefour.
The launch consists of a 30-second teaser video to create buzz, followed by another video explaining the purpose of the initiative in more detail.
to Beatrice FaustinoMarketing Manager and External communications of Carrefour Spain, Comments: “With this action, we seek to communicate the advantages of Mi Abono Carrefour+ in an innovative and creative way, a product designed to contribute to family economies. “A leading savings tool in Spain with an equally pioneering and innovative campaign that adds to its notoriety.”
By Oscar Martinez, Creative Director of Publicis Spain: «Part of me wants to believe they will see it, even though making the trip may not cost them much -15% In the frescoes, just to see how nice we are, they will come closer to the ground.
After the launch, Carrefour plans to broadcast new advertising pieces in which customers share their personal savings experiences with the “My Abono+” program. With a special focus on two prominent groups: families and the elderly.
data sheet:
- Agency: Publicis Spain
- Advertiser: Carrefour
- Product: Space Launch+ subscription
- Client Contact: Beatrice Faustino and Ana Vasquez
- CEO: Paco Mendoza
- CCO: Oscar Martinez
- Early Childhood Development: Miriam Gutierrez
- Creative Supervisor: Pablo Morobe
- Art: Luan Keodi, Lara Lorenzo
- Copy: Anna Guria
- Account Team: Cristina Montenegro, Lucia Giraldo, Daniela Savoini, Silvia Hernandez
- Media agency: Arena Media
- Media team: Mireya Alvarez, Sandra Serrano, Raquel Sanchez, Ignacio Canedas
- Audiovisual production agency: Cristian Coca Gonzalez
- Production: Amazing
- Product: Somos5
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