In 2000, General Mills, the maker of Cheerios cereal, launched a promotional campaign that included: Coins $1 in their boxes. They were known as the “Cheerios Dollar” and became highly prized pieces by collectors due to their unique design and special history.
Required currency
In 1999, General Mills provided about 5,500 Coins From 1 dollar Sacagawea on Cheerios cereal packages to encourage circulation of this new coin. This marketing strategy caught the attention of coin enthusiasts, who saw these coins as a special opportunity to add a valuable item to their collections.
