NEW YORK (Reuters) – Cyber Monday has become the largest online shopping day in the United States, earning $ 11.4 billion as a result of the Corona virus infection urging consumers to stay at home and return to the Internet for holiday shopping needs.
Strong performance comes almost nonetheless Two month offers As Amazon.com Inc. hosted its Prime Day Sales event in October, retailers are looking to regain lost business this year. COVID-19Closing malls and shops.
Adobe Analytics estimates show that Thanksgiving weekend ads will reach between $ 10.8 billion and $ 11.4 billion by the end of this year.
Although it has fallen to $ 12.7 billion from previous estimates, it could easily outperform this year. Black Friday number 9 billionThis is the strongest black silver online sales result to date, with a total of 4 9.4 billion on Cyber Monday last year.
Taylor Schreiner, director of Adobe Digital Insights, said consumers are likely to keep those costs down.
“Elections and uncertainty surrounding the COVID-19 stimulus packages have affected consumer shopping behavior, which has become an unprecedented year in the e-commerce business. A statement.
Adobe said televisions from hoverboards, LG Electronics and Samsung Electronics, Apple Inc. airports and watches, and the Nintendo Switch were among the top-selling products.
Amazon, one of the biggest beneficiaries of moving away from infectious body stores, does not appear to have any major technical glitches during the day.
Bill Hahn, 49, a chef in Crawfordsville, Indiana, said Amazon is attracting his business despite offers from other companies.
“I go online a little bit and look around and do some comparative shopping, but Amazon beats everything,” he said.
Amazon alone needs to add hundreds of thousands of employees to its list to meet the need for home delivery during epidemics. Its third-quarter sales rose 37% to $ 96.1 billion.
Are you planning to shop on Cyber Mondays or have you already purchased online?
(Reporting by Aishwarya Venugopal in Bangalore and Melissa Fores in New York; Editing by Patrick Graham, Shinjini Ganguly and Sriraj Kalluvila)
© Copyright Thompson Reuters 2020
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