Google wants to encourage users to use their own apps to perform searches
Currently, there are many artificial intelligences that deserve attention. One of them Google GeminiThis all points to Apple announcing its integration with ChatGPT as part of Apple Intelligence on its devices in the fall. The big G company is considering blocking its AI in Safari.
Although Apple and Google They are close rivals, and they recently collaborated to make transferring photos from Google Photos to iCloud much easier. Search engine is default on Apple devices, cost Google a lot of money and represent a large portion of the company's profits. However, the deal is in the DOJ's crosshairs.
A decision the DOJ didn't like
Although Google is the default search engine in Safari, the Mountain View-based company is concerned Lots of searches performed through SafariIt wants to mitigate that over the years by encouraging users to use their own apps. Google or Chrome. It has had some success as searches have increased through its apps 25% to 30% in the last five years.
That's why Google wants to constantly try to increase the percentage of searches carried out through its apps. Limits your most advanced AI features to your apps. This way, users can find their own apps more attractive than Safari.
But this is a decision US Department of Justice can be considered as A hopeless practice By using its dominant position to favor its own products. So, no decision has been taken yet Block Google AI features in Safari.
On the other hand, we don't know if Apple Intelligence will incorporate new functionality into Safari. We know this fall ChatGPT will be integrated on the iPhone, and Google Gemini integration will also be announced.. This announcement means that AI features will also be in Safari, and another collaboration is in the works.
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