Between 2021 and September 2023, business soccer Income generated for Televisa – According to its financial statements – in the amount of 6,191.6 million pesos (about 361 million dollars).
This is the first of three contents where we detail finance For the club and Azteca Stadium.
Half the time I checked the documentation available from Ulamani – The company to be listed in Mexican Stock Exchange As part of Televisa's strategy to separate some of its businesses – including Club América, Estadio Azteca, its editorial publications, games and raffles – to better understand what football means to the company.
These have not been previously announced. Numbers in detail By becoming a public company entering BMV, you can see what football means to one of the most important Spanish-speaking telecommunications companies.
How much income from football trading is for Televisa?
If we look at the third quarter financial report of Televisa Group Follower 2023, the income of the entire company – between January and September – amounts to 55.355 million pesos; In the same period works Football contributed 1,904 million pesos: Which means 3.4% of the company’s total revenues up to that moment.
It is important to take into account that until September of last year 14 America, what –probably– Assist get over the 2.501 million pesos Who invoiced the company's football business in 2022.
According to Nielsen data, in Mexico Club of America She has about 30 million fans plus another 10 million in the United States. The financial document states that “the matches in which Club America participates” Generally They have one An audience of 8.1 million viewers per match.
Football makes money
It is important to detail that one thing is what Enters Football works and another has he won or not.
this Latest concept It might be a The most important number Because it is a result of income minus expenses, and at least in the last two years, Televisa's football business has been in surplus.
in 2021For example, the company mentioned losses, and may still be caused by the epidemic issue. But in 2022 Services It was 122.8 million pesos and 2023 (Until September), it was 215.8 million pesosWhich undoubtedly grew during the remaining three months of the title that the club won last December after defeating Tigres in the final.
More than 400 trademark registrations
Another most important point is: Club America brand. According to Ollamani's consolidated financial report, Club de Futbol América, SA de CV is the owner of the brands under which the company's soccer business operates, and as of September 2023, it had a total of 400 registrations in Mexico.
“CFA has it too Other registered names To play such as “Club América”, “Somos América”, “Socio Águila”, “Escuela de Futbol América Nido Águila 19CA16 Club América”, “Nido Águila” and “Membresías Azulcrema”. These are some of the club's brands.
In another business division of the club, until the third quarter of last year the club had 4,100 subscribers who paid between 3,000 to 20,000 pesos.
If we do an exercise to get the average, we can say that it is a business is born some 47.1 million pesos approx.
The human factor…danger
Part of the analysis done when a “new” company enters the Mexican Stock Exchange is knowledge Risks Which runs Investors When they decide to deposit their money in a company.
The various documents, under the supervision of an external auditor such as KPMG, list Main:
- The company's income depends on the club's performance and popularity
- Poor results affect income from ticket sales, food and beverage consumption at Azteca Stadium, product sales, sponsorships and advertising.
- Recruiting players and coaching staff can generate significant expenses that will not necessarily be offset by player sales or financial results.
Broadcast rights until 2028
Goal and project Mexican League He is Centrality the rights to moving in To be sold in different packages as happens in the Premier League, LaLiga, MLB, NFL or NBA. The intention, according to public statements issued by the league authorities, is that from 2026, the clubs will transfer the rights so that negotiations can begin.
According to financial documents, Club of America He has a broadcast rights agreement with Televisa, S de RL de CV (a subsidiary of TelevisaUnivision) granting “exclusive television rights in Mexico, the United States and Puerto Rico for matches played by Club América at Estadio Azteca”. saying an agreement It was found Present It ends until the end of the season 2027-2028 Mexican football.”
This date is theoretical It will be an obstacle despite of also It could be a Indicative When will this centralization project be launched, which will happen even after 2028?
