It debuted as an empowering anthem and is undoubtedly a huge hit Katy Perry. On May 10, Billboard announced the music video “Roar” The American artist surpassed the impressive amount of 4 billion views on YouTube. With that figure, she reaffirmed her place as the most-watched video by a female artist on the scene, surpassing the likes of Taylor Swift and Shakira.
with “Waka Waka (This Time for Africa)” in second place ShakiraThe official theme of the 2010 FIFA World Cup, with almost 3.923 million views. Katy Perry He also took third place with “Dark Horse ft. Juicy J”, which has over 3.72 billion views.
For its part, Taylor Swift It was followed by “Shake It Off” and “Blank Space” in fourth and fifth place, amassing 3,431 million and 3,419 million views, respectively. The list also includes video sing along of “Let it go” from the movie Frozen (film version played by Idina Menzel); From “hello”. Adele; “New Rules”, by the way Dua Lipa; Shakira's “Santaje” feat Maluma; and performed by “Work from Home”. Fifth Harmony and Ty Dolla $ign.
“Roar” Posted by Katy Perry on August 10, 2013 with video directed by Grady Hall and Mark Kutzi. The story follows the singer in a jungle after surviving a plane crash, and shows her facing many challenges with a humorous tone and a clear message of strength. The song was a commercial success and reached #1 Billboard Hot 100.
It was the lead single from her fourth studio album, “Prism”, and was the result of Perry's collaborations with songwriters and producers Dr. Luke, Max Martin, Bonnie McGee and Sirgood.
In an interview CBS In 2014, McGee addressed the meaning of the path to Perry's personal history. It was a turning point because The artist was in a recovery phase after her divorce from Russell Brand And wanted to explore deeper, darker themes in his music.
“[’Roar’] “It felt very powerful from the beginning,” explained the composer. “It was about putting the right words together so that this scene had a hook.” Phrases like “I went from zero to my own hero” reflected Katie's new perspective and the growth she wanted to show the public.
The original intent to explore dark territory led to a work that proved strange to Perry, turning “Prism” into a project.From being a dark album to a light album”.
The “Roar” video was not without controversy; This was resolved without much discussion. In September 2013, Beta In a letter received by , he expressed concern about the welfare of the wild animals used in the shoot The Hollywood Reporter.
Activist Merrill Burke has argued against the presence of these creatures in film and television productions, as the lighting, equipment and filming environment can be a significant source of stress.
however, Katy PerrySharing the same animal rights activism, he made sure to have supervisors from a similar organization on set.
Representatives of Animal Rights Association (ARA) were present during the three days of filming the video clip which included an elephant, monkey, tiger and birds. The ARA released a statement saying there were no bad practices and that “guidelines for safe filming with animals” had been properly followed.