Paisa brand swimwear arrives at Target in the US

03/29/2023

Each spring Target has a spot reserved for a special collection, and this year Antioquian company Agua Bendita will be on the shelves of this well-known store in the United States.

Catalina Alvarez, founder and creative director of Agua Bendita, told EL COLOMBIANO that what they are bringing to Target is “a special spring collection for them.”

From Agua Bendita, they state that the dresses in this collection are designed for all customers’ travels and springtime adventures, “from the beach and pool to weekend brunches, night outs, and more.”

That’s why Agua Bendita doesn’t just have swimwear, but towels too. Ready to wear (ready-to-wear) and swimwear, “which includes sets, dresses, accessories, bikinis and completes.” Clothes to go from the beach to the street without a problem.

Colombian design

In terms of design, they will carry handmade prints that celebrate the nature and beauty of Colombia and its heritage.

Colombian fashion is becoming more and more important and people are very interested in Latin American fashion Catalina explains “how Colombian brands play with colors and patterns to get that vibe. feeling It’s what makes us different, all of which highlight the beauty of the Latin American woman.

Target has a strong commitment to inclusion, which is why the collection features sizes XXS to 4X and is an incredible value for customers with prices ranging from $15 to $48, with most items priced at $35 or less. The collection will be available on Target.com and distribution will continue at more than 900 Target stores in the U.S. beginning Saturday, April 15,” the Colombian brand confirmed.

From Target they are very excited about this partnership, saying, “We have a long history of providing our customers with the world’s best designers at incredible prices, and our collaborations with Agua Bendita, Fe Noel and RHODE are another great example of this.” Jill Santo. , executive vice president and general manager of merchandising for Target.

Catalina concludes that the alliance is an incredible one, as it is the result of a great deal of effort to achieve “a partnership with America’s largest retailer.”