Mexico City (however). On August 24, the first edition of the Hera Festival will take place with a poster made up of women who seek to celebrate their talents and become a space for reflection and empowerment of female leaders and agents of change.
This is the first festival in Osisa to be 100 percent all-female and will feature important international and national music artists such as Camila Cabello, Danna Paola, Demi Lovato, Evanessense, Hello Seahorse, Kesha, Ximena Sariñana, Francisca Valenzuela, Ladytron, Maria Becerra, Villano Antillano, to name a few.
The Hera Bazaar Festival will feature La Marketa, created by Now Girls Rule, as well as 20 exhibitors, screen printing, merchandise and design workshops.
Tecate will present the Inspírate tent, a forum dedicated to conferences and talks designed to motivate, inspire and promote the role of women in various fields. In this area, attendees will be able to hear voices such as Moni Pisani Orsini from UN Women, Natalia Tellez, Erendira Ibarra and Alexandra Haas, among others. They will share their experiences and perspectives on women’s empowerment, gender equality and the challenges women face in their respective industries. This space is proposed as a meeting point where inspiration turns into action, promoting real change in society. “By participating in this event, Tecate reaffirms our commitment to supporting and empowering Mexican women, both on and off stage,” commented Andrea Cruz, the brand’s CEO.
Among the spaces that will be present at the festival will be “De La Fábrica al Festival”, where all attendees can delight their palates with the freshest and coldest beer on site, brewed and brought directly from the Toluca factory a few hours before the festival.
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