Salt lifeThe popular beach goods store chain announced the closure of all its physical stores in Florida and other US states, as part of its shift towards wholesale sales and online trade.
The company, which declared bankruptcy in June, was sold at auction in September and was acquired by Iconex International Company In conjunction with Hilco Consumer and Retail Group.
Founded in 2003 by four sailors in Jacksonville Beach, Salt life It quickly expanded to other states such as California, Texas, New York, Georgia, and others.
However, after years of financial difficulties, Iconix and Hilco – their new owners – It decided to close the brand's 28 stores, including 13 in FloridaTo focus on online sales and expand through retail partnerships.
Since last September 20 Clearance of products in the brand's physical storeswith discounts of up to 40%.
Customers can take advantage of offers on clothing and accessories until the final closing Gift cards will be valid until October 20th.
This closure marks the end of an era for the brand that symbolizes Florida's oceanic culture. Salt life Not only was it known for its products, but it was also known for its connection to the marine community and its ocean conservation initiatives.
